As employees begin slowly moving back to work in the post-COVID-19 world, things are not the same as they used to be. Wearing masks – at least for any interaction in the office, social distancing, frequent hand sanitizing – all are new behaviors we have had to adopt. But now is the time to consider longer-term impacts on your organization.
The pandemic disrupted firms' recruiting and hiring processes. Lack of networking opportunities when employees stopped attending conferences and society meetings has restrained the ability to find other people who might want to come to work for the firm. Many firms have put off hiring until this is all over, and in some cases, firms have withdrawn offers of employment they had already extended, fearing a continued economic fallout.
Now is the time to revisit your strategic plan and perhaps conduct some scenario planning. What if there is a resurgence of the virus in the fall? How does that impact your workforce? How do you re-energize your marketing approach in a post-COVID world? How will "work from anywhere" affect your firm on a more permanent basis? Should your real estate footprint be reconsidered as telework expands? Which markets in your portfolio need to be reviewed for growth and profit potential? Are new markets emerging?
Strategic planning should challenge you to reconsider what once were "sacred cows" and take a brutal look at the path forward.
If you would like help facilitating a revisit of your strategic plan, please give me a call.